The YCD 5K, We Run Bayview, was more than a fundraising event; it was a celebration of community strength in San Francisco’s Bayview-Hunters Point. Collaborating with Young Community Developers (YCD), I crafted a bold, vibrant brand identity using electric colors and dynamic visuals inspired by paper rips—symbolizing resilience and energy. This cohesive design extended across all event collateral, merchandise, and social media, uniting participants and highlighting YCD’s mission to empower youth and break generational poverty cycles. The success of this event created a lasting visual identity for YCD’s future fundraisers, enhancing community support through engaging, impactful design.

The Lucky Day project began with an introduction through Cat Hong to Sam Lejfer, founder of the allergen-free, hemp-based ice cream company. Drawing inspiration from Jean Giraud's (Moebius) surreal style and 1970s surf culture, the visual identity was crafted to reflect a playful, retro-futuristic vibe. A single large illustration for each flavor allowed for consistency across the Kickstarter campaign, which was fully funded in just 11 days. The artwork expanded into custom merch, further boosting the brand's appeal and support.